LONDON - POP vs. LOVE

Fashion in the UK has been split in two. Over here you can't get much nearer to style's summit than new mega-zines LOVE (which is on its second issue) and the newly relaunched POP. The latest issues of both magazines came out within days of each other and everyone is trying to work out which is best. See, Katie Grand, editor of LOVE, used to edit POP, and when she left, rumour quickly spread that working for POP from now on meant you would be banned from working for LOVE. Now, only someone with truly enormous fashion balls or nothing to lose would be willing to risk a clash with Katie's untouchable in-crowd, so enter Katie's old boss and POP co-founder, Ashley Heath. Heath was forced out of POP by the corporate types years ago, and so being asked back to rescue the title must taste sweet.

Right now, LOVE's profile is sky high; Katie is loved by the press, dresses Madonna in the Louis Vuitton ads, and basically is a big fashion deal. Ashley can't compete on a fashion level, but 28-year-old POP editor in chief Dasha Zhukova has enough people hating her out of jealousy to make LOVE a little scared. But, comparing the actual magazines, which is better?

The 13-year-old blogger
Both magazines have massively bummed the same 13-year-old blogger, Tavi Gevinson. POP put her on the cover. LOVE had Pixie Geldof interview her, and she wrote how boring it would be to go on about how modern she is, so instead they got her to dress up the way she does on the blog. POP got an adult to style her and wrote about how modern she is. So, clearly LOVE wins!

Fold-out poster
Only POP comes with a free poster and since no one actually buys magazines anymore, this added-value stuff is probably the only future of print. POP wins!

Fashion
Neither title covers itself in fashion glory. LOVE at least tries – they've picked up on all that punk stuff being worn in London and there's a tie-dyed Nike hoody in the sportswear shoot, which is tasty. Frankly though, it's not much of a competition because LOVE's photography is in another league. LOVE wins! Oh, and LOVE gets double points here, because these are fashion mags and should be really good at this.

Covers
Considering this is LOVE's New Blood issue (which you'd expect to be pretty hyper and energetic), both its covers are a bit understated. POP has four, and don't hold back on any of them. Two of them have the 13-year-old blogger on alongside some pretty Damien Hurst butterflies, one is a limited edition hardback Ed Ruscha cover, and the last has La Cicciolina and her nipples on it. POP wins!

Art
POP has interviews with Damien Hirst and Ed Ruscha. POP wins!

Gays
There are no articles about female homosexuality being fashionable, "eating out" innuendos, or romantically shot teenage boxers in silly clothes in POP. LOVE wins!

Non-whites
One Naomi Campbell shoot and one Liberian president interviewed in POP, vs. a Chipmunk interview and more widespread use of black models in LOVE. POP wins!

The Barbara fucking Bush interview
LOVE doesn't have any interviews by any members of the Bush family. POP wins!

Being right-wing
POP bangs on about Margaret Thatcher's "wonderful dress sense" and how she got it from the Queen and has Barbara Bush as a writer. This issue of LOVE is dedicated to rich celebrities' children and how much better than you they are. That's pretty right-wing. DRAW.

Writing
Though LOVE is way better subbed, POP doesn't have any articles about the Jonas Brothers, so POP wins!

Final score
Great fight! POP's 6 just beats LOVE's 5. Heath, you're the man!

DARYOUSH HAJ-NAJAFI

Comments

[truth]

HEY! Who gives a shit about fashion?

[eeek]

judging solely on the covers, I like "Pop" better

[jj]

i give pop the edge because of the logo. otherwise, i couldn't give a shit about fashion mags.

[albatros]

LOVE really lost me a Jonas brothers.

[hester]

layouts of each look great to me. never buy paper mags anymore though.

[bejesus]

I wonder how much of 'working' at vice involves kissing arse while still trying to appear 'subversive' in order to secure future employment opportunities

[Dave]

The only "winner" here is Pixie Geldof. Anyone with no discernible journalistic talent who can get paid work is surely laughing at everyone right now.

[Blah]

POP has a better cover and they (apparently) haven't interviewed the Jonas Brothers, so Vice's conclusion is airtight as far as I can tell.

[anon]

I prefer Love, to be honest. I mean Pop. I like their layout a lot.

[tawa]

vice wins! Thanks for the article. I loved pop at it's inception. YOU THINK FASHION IS YOUR FRIEND, MY FRIEND, FASHION IS DANGER!
Too bad vice never had any balls when it came to fashion. Vice waits for the others to lead!

[Ladies Shoes]

I just like the style you took with this subject. It isn’t typical that you just discover something so to the point and informative.

[Sale shoes]

Exciting and informative, but would make something more on this topic?

[Tablet PCs]

I get the general vibe that you're only turning this into a race thing because it involves black people. Get a life. this was just an excuse to go to six fucking flags... and obviously you didn't even make it out of there with enough footage for your column. wholesale
nothing wrong with that. boom.2945abc45 0425

[Lola]

Both are somewhat amateur .... from what i've seen

[Robbvg30]

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