We honestly don't know which is better, the fact that some guy at Doc Martens decided to photoshop Joe Strummer, Sid Vicious, Joey Ramone, and Kurt Cofuckingbain into angels wearing 12-hole boots and a whole company's worth of other guys were like, "that idea's amazing," or the sputtering rage this guy's little brainchild has produced in the world of internet commenting. It's like marketing has become your friend's big brother who'd always go "This Sowksy chick is pretty hot," just to make him flip out and scream "Her name is SIOUXSIE, Caleb. SIOUX-SIE!"
By the way, nice pantheon, guys. Can we not get Bradley Knowles in there hucking a frisbee across heaven to his angel dog while we're at it? How about Shannon Hoon hugging Mia Zapata while Jonathan Melvoin smiles tenderly in the distance? Now that would sell some fucking boots.
This is clearly one of those advertising campaigns created not for the direct publicity but for all the controversy surrounding it. When Jack White wrote a song for that Coke ad the music mags were calling him a sell out, the thing got massive coverage and they only showed the advert itself one time. I reckon this will never actually be released. Dr.Martens has had enough of an edgy image boost to make it worthwhile.
Posted by: Fitz like a glove | 23/05/2007 at 21:49
Hell yeah. Rape yester-years underground coulture for all it's worth. In the information age,underground doesn't mean a god-damn thing anymore anyway.
Posted by: Dorian | 23/05/2007 at 22:55
thats seriously fucked
Posted by: etrertert | 23/05/2007 at 23:30
I was thinking about getting some docs after Vice said they were "still a no-no" but now I probably won't.
Posted by: asdf | 24/05/2007 at 03:29
None of these guys would be in heaven anyways.
Posted by: ann | 24/05/2007 at 03:29
"Rock N Roll Heaven" - The Righteous Brothers
"If you believe in forever,
Then life is just a one-night stand.
If there's a rock and roll heaven,
Well you know they've got a hell of a band, band, band.
Jimmy gave us rainbows,
And Janis took a piece of our hearts.
Otis took us all to the dock of the bay.
Sing a song to light my fire,
Remember Jim that way.
They've all found another place,
Another place to play.
If you believe in forever,
Then our gig's just a one-night stand.
If there's a rock and roll heaven,
Well you know they've got a hell of a band, band, band.
Remember bad, bad Leroy Brown,
Hey Jimmy touched us with that song.
And time won't change the friends
We used to know.
Bobby gave us Mack the Knife,
Well look out, he's back in town.
They'll all be there, another day,
When they meet in one big show.
If you believe in forever,
Then our gig's just a one-night stand.
If there's a rock and roll heaven,
Well you know they've got a hell of a band, band, band.
There's a spotlight waiting,
No matter who you are.
Everybody's got a song to sing,
Everyone's a star (everybody's got to be a star).
If you believe in forever,
Then our gig's just a one-night stand.
If there's a rock and roll heaven,
Well you know they've got a hell of a band."
It's much funnier then it sounds.
Posted by: Dorians | 24/05/2007 at 08:24
If you're over the age of sixteen, this ad campaign shouldn't make even the slightest ripple in your emotional pond.
Posted by: Scrotum McDee | 24/05/2007 at 11:32
oh yeah. all those fools are staring down at me from heaven. you know after all the great, humanitarian things they did. they were regular old mother teresas!
i guesss it would have been even more controversial to photoshop them in hell, those doc martens melting off.
Posted by: boo bitch | 28/05/2007 at 09:14