I know everyone is jumping on Bay Area rap, but seriously, fuck hyphy. That shit has been around for years. Snap, crunk, bounce, whatever - it's all past its sell by date.
News Flash: We've discovered the hottest, most gooned out new rapper since Lil' Wayne, who is making a completely unique form of gangsta rap. Coming out of California, this guy is the freshest rapper we have ever come across. Remember where you heard about him first.